As a nation, we seem to like a cheeky bet or spin of the slots. In fact, the united kingdom boasts one among the most important gambling industries within the world. Moreover, because the industry grows so does the quantity of choice. UK gamblers are now treated to a wealth of various games and betting opportunities, and may enjoy these whenever and wherever they need .
So with such a lot choice available to us, what can we actually pick?
Here at GoWin, using data collected by the United Kindgom Gambling Commission, we’ve crunched the numbers on the most important UK gambling trends of 2018. In our handy infographics below, you’ll study the foremost common behaviours of UK gamblers, including where, how and what they prefer to play.
UK Gambling 2018: Key Trends
In the gambling world, things are constantly changing. New games and platforms mean that gambling is more accessible and more convenient than ever before, then the united kingdom gambling demographic has evolved massively over the past few years.
As such, a number of the facts below may surprise you. Here’s the most important take aways from last year’s gambling reports:
46% of Brits have gambled in how within the past four weeks
Gambling may be a young persons game – the bulk of Brits who gamble are aged 25-34 (excluding National Lottery players)
Sports betting has enjoyed the most important surge of recognition within the past few years – 3.1% increase since 2015
Almost all UK gamblers prefer to do so from the comfort of their house – 96% of these who were asked
Smaller portable devices are replacing both laptops and PCs because the preferred thanks to play, with over half people gambling from their mobile or tablet.
Gambling Behaviours Infographic
Is Gambling a Young Person’s Game?
Although gambling, generally , is hottest among 55-64 year-olds, once you exclude the National Lottery from the figures, the info shows that gambling is really quite young person’s hobby.
In 2018, 75% of UK gamblers were aged between 16 and 34 – which may be a huge majority. This explains why software developers are clearly aiming their products towards the younger generations.
Slots and table games are now taking more inspiration from video games and boast blockbuster branded themes which appeal to a younger audience. Moreover, sportsbook sites also gear their efforts towards younger people, with celebrity ambassadors and controversial, viral marketing ploys.
This shift focused also explains why both the sports betting market and therefore the online slots market have enjoyed a rise in players within the past year. Whilst the quantity of National Lottery players has decreased by 4% since 2015, sports betting is now more popular than it’s been for years (3.1% increase in players), and therefore the video slots demographic continues to grow, with a 1.9% increase in those that played slots.
The Unstoppable Rise of Mobile Gaming
The mobile gambling industry has been expanding for years, and it seems that each one their efforts have paid off. In 2018, most of the people chose to gamble via a transportable device. Last year, 55% of individuals chose to log in to casinos and sportsbooks via their mobile and tablets, in contrast to only 23% of individuals who decided to gamble via their PC.
What’s more, 44% of gamblers in 2018 had gambled on mobile, which was a 5% increase from the previous year.
There are a few of reasons why this is often the case. First of all, mobile gaming is incredibly convenient. It allows you to play from wherever you’re , whenever you would like . However, other data shows that this might not be the most reason why mobile gaming reigns supreme.
96% of UK gamblers play reception . So, if they aren’t taking advantage of the portable nature of mobile devices, why is mobile gaming so popular?
Mobile devices are super-fast, reliable and really handy. Although it appears not many of us are choosing to play when they’re out of the house, mobiles do allow you to play from the comfort of the sofa, the rest room , even the bathtub . What’s more, since 2012, personal computer and laptop sales have slumped across the planet in favour of much-loved handheld devices.